Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We talk about how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you understand their influence on both customers and gift recipients.

As florists, we devote our hard work to help you express yourself. We help you find the ideal bouquet for all events. Whether it's a birthday, romantic date, business events, or funerals - you got it! See our next article to learn the basics of floral design. With the best use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to provide decorations. Later, it involved wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of tender blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made.

Floristry involves growing and caring for flowers. It also includes the process of picking and setting them into refined arrangements. Soon, this led to the business of marketing them to local customers. Floristry is creating a selection of blooms and plants into a stunning arrangement. Then, florists put them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people regard it "floral design" or "floral arts". Since the late 19th century, schools have approved floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also showed up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops started making steady and fantastic developments to their process. As a result, floristry rose up in the market across America and around the world. To keep up, most flower shops deliver direct to the customer or their receiver. They also offer the feature of placing orders online for convenience. Today, floristry has grown into an essential part of people's lives. Indeed, flowers have become crucial in the decoration and motif of various events. Many associations have come up as sources of knowledge for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are great sources of news and ongoing trends in the industry. They suggest different arrangements for all kinds of events. They also steer clients to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of many of the most important moments in people's lives. Because of that, our team of experts commit to ensuring top-notch service at all times. We aim to help our clients get the most beautiful bouquet for their needs. As florists, we help people share themselves through unique bouquets and arrangements. With this, they can celebrate the most important events and milestones in their lives. As florists, we help people:

  • Express love with attractive long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Perk up someone's stay in a hospital
  • Add the perfect touch to parties and other events
  • Remember loved ones with spectacular floral tributes at their wake and funeral
  • Make any event excellent with floral arrangements suited to their theme and design


Read all about Color Theory in Floristry in our next article.